Pace originates from different lifestyles and cultures, which have blended, and merged together creating its own unique sense of style. Pace philosophy comes from being a creative rebel spirit.
Pace is about caring and making own decisions. In nature, the magpie is such an example: conscious and independent.
This bird is surrounded by stories in almost every culture. This fact makes it an excellent icon for us.
Pace grandfather
The brothers Erik (left) and Axel Svensson just outside the goldmine
in Nevada 1913, 91 years later Erik’s grandsons Klas and Joakim were part of the team that started Pace jeans!
Erik has been a link and inspiration to the denim history for the Pace crew.
Unfortunately we don’t know what brand Erik was wearing at this photo but if he could he probably would wear Pace.
